SRAM pART PROJECT transforms bike parts into art that makes a difference and a big splash, too. The proceeds help people in need through World Bicycle Relief.
Here’s a box of 100 SRAM high-performance bike components. Now make something of it. That’s the challenge SRAM lays down for groups of noted, hand-selected artists.
The works they create are displayed and auctioned off with all proceeds from auctions being donated to World Bicycle Relief.
World Bicycle Relief serves people in underdeveloped regions of the world who suffer from lack of access to health care, education, and economic opportunity. With a bicycle you can travel four times farther, carry five times more, and save up to three hours a day in travel time (based on a 10-mile commute). So you can get to a doctor, to school, or to work faster and more safely. Doors closed by distance are now opened, as is the way to a better life.
For the New York City event, over 80 noted artists were contributed original pieces created from SRAM components – including, for the first time, works of collage as well as sculpture. The artworks were featured in a juried gallery exhibition, then sold at a gala live auction event on November 29th at the Cedar Lake Theater in New York City. One hundred percent of the proceeds were donated to World Bicycle Relief.
Gare Saint Lazare. After Claude Monet.
Wood, metal, plastic, acrylic, ink. 20” x 20” x 19”
In this work I used wood, metal, and plastic. For me, these materials are symbolic: wood is a symbol of purity - Mother Nature - untouched by human hands; metal and plastic - are both symbols of industrialization - symbols of human intervention into the natural course. By working with these materials, I tried to blur the contradicting nature of those materials and symbols in an attempt to create something harmonious and balanced. My goal was to demonstrate that nature and man can co-exist, and that human intervention in nature may not always be fatal.